Entertainment has moved from passive viewing to active play. Apps now learn...

https://archeredxm754.timeforchangecounselling.com/why-entertainment-apps-want-you-to-interact-not-just-watch

Entertainment has moved from passive viewing to active play. Apps now learn what you love, using games and live chats to keep you engaged. You aren't just watching anymore; you are part of a community where your input shapes the show. It is all about you!