Europe’s best SEO firms are now run by builder-operators who treat search like...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s best SEO firms are now run by builder-operators who treat search like a product. With proprietary tools and deep research, they’ve made traditional agencies obsolete. Stop hiring marketers and start looking for engineering-led expertise.