Measuring AI search is a nightmare because results are non-deterministic and...

https://www.tumblr.com/weepingmountainzealot/815696906090168320/why-do-off-the-shelf-tools-treat-ai-overviews-like

Measuring AI search is a nightmare because results are non-deterministic and suffer from massive geo-variability. Off-the-shelf tools just don't handle this logic