One-off Promo Videos as Operational Assets: How Australian Small Businesses Unlock 95% Message Retention

https://www.mediafire.com/file/rrea52dijsjn9gc/pdf-78991-87935.pdf/file

When a Melbourne Cafe Owner Treated a Promo Clip as an Operational Tool: Tom's Story Tom ran a busy inner-city cafe in Melbourne. He hired a local videographer to create a short promotional clip to use on social and his website