실제로 9월 잠시 뒤 사용 고객 수는 40만명, 전체 채팅 건수는 800만건을 넘어서며 일괄되게 늘고 있습니다. 고객 인터넷조사 결과 라이브톡 기능이 상품 구매 결정에 도움이 됐다고 답변한 고객 비중이 약 50%로, 이 중 30% 이상은 재이용할 의향이 있을 것입니다고 응답하였다.
그러나 아마존은 대한민국 업체 간 경쟁이 치열하고, 아마존의 장점인 빠른 배송이 대한민국에선 차별 포인트가 되지 않는 등의 이유로 대한민국 시장 진출을 망설였다. 2004년 중국에 진출했다가 알리바바·징둥 등 현지 기업에 밀려 11년 만에 철수한 경험도 크게 작용했었다.
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