Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is now a vanity metric. In Europe, we’re seeing a 30% drop in click-through rates as AI Overviews trigger more zero-click searches. Old-school reporting is dead