Rank tracking is obsolete. AI Overviews have slashed EU organic traffic by...

https://www.bookmarking-online.win/rank-tracking-is-dying-with-ai-overviews-causing-a-30-eu-ctr-drop-chasing

Rank tracking is obsolete. AI Overviews have slashed EU organic traffic by roughly 30% as zero-click searches become the new normal. For enterprise teams, chasing vanity positions no longer moves the needle