Short brand names win in digital gaming because they fit neatly in mobile...

https://echo-wiki.win/index.php/All_Caps_vs_Lowercase_for_a_4_Letter_Logo_Name:_A_Deep_Dive_into_Wordmark_Design_and_Typography_for_Logos

Short brand names win in digital gaming because they fit neatly in mobile headers and icons, making them easy to spot and remember. They’re quick to say and simple to type, so players can search for them without hassle