Small businesses can shop off-exchange by asking a broker to compare...

https://www.last-bookmarks.win/you-can-compare-off-exchange-small-group-plans-through-a-broker-or-directly

Small businesses can shop off-exchange by asking a broker to compare small-group plans or contacting insurers directly for quotes. If traditional group coverage doesn’t fit, an HRA may let the business reimburse employees for eligible individual coverage