Speed up development with seasonal projects, advertising schedules

https://docs.google.com/document/d/e/2PACX-1vSu_Cwm76HoxNngk5XFReuFMJFC1Q5LfVnJrZMF_kmlrp-d29lwZpl6V3feT7dd7KmgQFo36_sD06QI/pub

Speed up growth with seasonal campaigns, promotional calendars, and dexterous optimizations that capitalize on peak need durations.