When a damaging story keeps popping up, you have two choices: push it down or...

https://holdenajvs101.yousher.com/why-does-one-negative-link-outweigh-dozens-of-positive-links

When a damaging story keeps popping up, you have two choices: push it down or pull it out. Suppression just buries bad news on page three, leaving it vulnerable to resurfacing if the algorithm shifts