When a negative review or post appears, your immediate reaction matters more...

https://www.yankee-bookmarkings.win/a-rogue-review-or-social-media-jab-can-feel-like-a-crisis-but-reacting

When a negative review or post appears, your immediate reaction matters more than the criticism itself. Panicking or firing back often turns a small spark into a wildfire that burns your reputation and hits your revenue