When SaaS companies raise prices, they often see a 31% drop in conversions but...

https://holdenssplendiddigests.zenbloomer.com/posts/how-to-communicate-a-price-hike-without-tanking-conversions

When SaaS companies raise prices, they often see a 31% drop in conversions but a 22% increase in revenue per customer. Our article breaks down this common tradeoff using Sequential Mode to help you weigh the real impact