You’re hitting a ceiling at 30 percent margins as long as you’re just trading...

https://bizzmarkblog.com/what-mistakes-do-agencies-make-when-they-try-to-ship-software/

You’re hitting a ceiling at 30 percent margins as long as you’re just trading hours for retainers. Start treating your agency as a lab to build your internal tools into products where software margins easily clear 70 percent.